Every lead, enriched before the call.

The sales team was calling blind. Company name, headcount and the prospect's own answers about how their team used AI all came up blank on the record at call time. The rep found out who they were talking to during the call itself.

Context was thrown away at capture. Leads who filled in the form with a personal email but typed their company name had that company silently discarded. Hundreds of leads arrived as anonymous individuals.

No routing by account size. Submissions were sorted and assigned by hand, so the biggest opportunities queued behind the smallest.

Messy, duplicated history. Inconsistent phone formats, duplicate companies, blank company fields and mismatched team-size values, so even the data that existed couldn't be trusted.

Nothing carried between calls. Calls weren't logged against contacts, so whatever a rep learned on the first call was gone by the second.

Enrichment for every kind of lead. Website, work email, personal email with a company named, personal email with nothing: each route resolves to a company record with headcount, sector and the prospect's stated need. This is the part that moved revenue.

Company context recovered for past leads too. 492 company records were created from historical leads who had used a personal email but named their employer, about 540 more personal-email leads were linked to named companies, and company size was backfilled across the base.

Routing by account size. Leads go to the right owner by headcount band the moment they arrive, split into sales-assisted (11+ employees) and self-serve.

A purpose-built Attio workspace. People, Companies, Deals and Products, a named-stage pipeline from lead to verbal agreement, and fields mapped to the data the team actually uses.

Capture that never duplicates. An n8n workflow creates or updates the right record on every submission, matched on email and domain, normalises phone numbers and captures UTM attribution.

Calls that log themselves. Completed calls pull the transcript, match the caller to the right person and post it as a note. Historical calls were backfilled.

A full migration and clean-up. About 2,100 records re-uploaded with corrected mappings: around 1,412 people and 706 companies. 191 team-size values corrected, 1,083 phone numbers validated and duplicates removed.

A handover the team could use. A live walkthrough plus a technical reference covering the architecture, routing logic, each automation step by step and troubleshooting.

£25,000 a month in net new revenue. The same inbound, worked by the same team. The difference is that a rep now knows the size of the account and what it asked for before the call starts.

Reps open a lead already briefed. The first call does qualification work instead of introductions.

Hundreds of dead leads came back. Personal-email leads that used to arrive anonymous now carry a company, including across the existing base.

Nothing depends on someone remembering. Capture, routing, de-duplication, enrichment and call logging all run on their own.