Saher Shodhan · Operator and AI builder, London

Find the money your business is losing.

I'm Saher, an exited founder and operator. I find where money and time leak, from marketing to the back office, put a number on each leak, and build the fix with AI inside the tools you already use.

Book a 30-minute call → How the audit works
Uber India launch team, 19 to 1.2 million rides a dayCo-founded Traktion, sold to IDXCloud Cycle, interim COO
$400k
refunds cut, coaching business
£25k/mo
net new revenue, ivee
£10k/mo
from organic search, Curo Travel
−60%
unit costs, Cloud Cycle
1.2m
rides a day, Uber India
Worked with
Uber Traktion Cloud Cycle Urban Company
What I fix

Where it leaks, and what fixing it was worth.

Marketing, sales, customers, operations and the back office. The expensive leak is rarely the one everyone is looking at, which is why I look at the whole business rather than one team's part of it.

Marketing reaching the wrong people
What I find: content that isn't written for the customers you want. What I fix: ICP research and a content map, so organic search brings in the right buyers.
£10k/mo
from organic search
Leads with no context
What I find: reps calling off blank records, and leads routed by hand. What I fix: every lead enriched and routed before the call, with calls logging themselves.
£25k/mo
net new revenue
Refunds nobody looked into
What I find: customers who never got going and then asked for their money back. What I fix: the onboarding gaps, missed sales calls and late reminders behind them.
$400k
refunds cut
Costs that grow with you
What I find: processes that built up rather than being designed, so each customer costs too much to serve. What I fix: the process itself, rebuilt end to end.
−60%
unit costs
Back-office work done by hand
What I find: people copying between tools, chasing updates, and three versions of every number. What I fix: systems that do the routine work and keep one set of numbers up to date, with AI where it earns its place.
3 weeks
to a CRM that runs itself
How I work

Find it, fix it, keep it running.

Find it
A two-week audit. I trace how money and work move through the business, from first lead to cash in the bank, delivery and renewal, find where they're lost and put a number on each leak. I fix the first one while I'm there.
Fix it
A build month. I set up the fixes and the AI myself, inside the tools you already use, and train your team to use them.
Keep it running
Ongoing support. Your team runs it day to day, and I stay on hand while it beds in, or one or two days a week if you'd rather someone owned it.
Most people start with the audit. You get a plan for fixing what I find, whether or not you work with me after. How the audit works
The work

What I found, what I fixed, and the number it moved.

Where a business loses money after the sale
Refunds & activation · coaching business · confidential
$400k cut from refunds
Every lead, enriched before the call
Lead enrichment · ivee · hiring platform
£25k/mo net new revenue, same inbound
A cost base that couldn't survive the next round
Interim COO · Cloud Cycle · ConTech/SaaS
−60% unit costs
Revenue from organic search
Organic search · Curo Travel · airport concierge
£10k/mo revenue from organic search
The one where the P&L was mine
Co-founder · Traktion · sold to IDX, 2023
Sold to IDX, a private equity firm, 2023

Some clients are named here and some aren't. I don't publish a client's numbers without asking. All the work

About

I'm Saher.

Saher Shodhan

I've spent 12 years in startups helping companies grow across marketing, sales and operations. I joined Uber India's launch team at 19 rides a day and was still there at 1.2 million. I co-founded Traktion, a B2B marketplace, and sold it to IDX. As interim COO at Cloud Cycle, I cut unit costs by 60% across three countries.

Now I work with founder-led businesses across the front of the business and the back. I'm hands-on in the tools you already run, from HubSpot, GoHighLevel, Close and Pipedrive to the payments, scheduling and finance systems around them. I build the systems myself rather than handing you a report.

Based in London. More about me

Questions

What founders ask before the first call.

Who is this for?

Founder-led businesses, usually between £1m and £10m in revenue, running real volume on a patchwork of tools and spreadsheets. If you want a strategy deck rather than something built, I'm not the right person.

What does it cost?

A fixed fee for each stage, agreed before anything starts. No day rates and no timesheets. The audit's fee depends on the size of the business, and you'll have it in writing after our first call.

How much of my team's time does it take?

Read-only access to your tools and a short conversation with whoever runs each part of the business. The digging, the analysis and the build are my job.

Which tools do you work in?

Whatever you already run. HubSpot, GoHighLevel, Close, Pipedrive and Attio for sales; your payments, scheduling, finance and support tools around them; n8n and Claude for the automation and AI. I don't bring in tools your team has to learn.

Who owns it when you leave?

You do. Everything is built in your own accounts and documented, so your team can run it and change it without me.

Book a call

30 minutes. No brief required.

If something in your numbers doesn't add up, I'm happy to take a look.

"They built our entire CRM from scratch in three weeks. Leads route and log themselves now, and we run it day-to-day without them."
Amelia, Founder, ivee
sahershodhan@gmail.com LinkedIn London
30 minutes. No brief required.
Book a call →